From 50,000 to 12 Crore: Cinnamon Kitchen Founder Priyasha Saluja Biography!
Priyasha Saluja, the founder of Cinnamon Kitchen, is a new rising entrepreneur. She commenced her business venture in 2019, and within just four years, its total valuation has reached crores. Despite facing the challenge of PCOS since her teenage years, Priyasha never gave up. With her innovative business ideas, she has even appeared on Shark Tank Season 3. Today, in this article, we will delve into how Priyasha Saluja built Cinnamon Kitchen, her educational qualifications, and more.
Also read this:- Interesting Facts About boAt Company Founder- Aman Gupta: Aman Gupta boAt Biography!
Who is Priyasha Saluja founder of Cinnamon Kitchen:-
Education qualifications
- Priyasha Saluja is a new rising entrepreneur, born around 1996 into a Punjabi family.
- She completed her early education at Delhi Public School in Noida.
- She pursued her Bachelor’s Degree in Management Studies (BMS) from Keshav Mahavidyalaya, graduating in 2016.
- Priyansha holds educational qualifications from The London School of Economics and Political Science (LSE) and the International Institute of Nutrition and Health (IINH).
- She has completed a Diploma of Education in Business Administration and Management, as well as a Diploma of Education in Hormone Health.
Priyasha Saluja PCOS problem and the idea of healthy food:-
- At the age of 13, Priyasha Saluja was diagnosed with PCOS, prompting her to adopt a healthier diet.
- She faced challenges and shame around her symptoms and health condition while growing up.
- Saluja observed that many supposedly healthy foods in supermarkets were unhealthy due to added sugar, artificial flavours, and preservatives.
- Upon moving from Delhi to Mumbai, she began experimenting with pure food ingredients in a kitchen space.
- Saluja focused on using healthy vegetables and avoiding unhealthy ingredients like maida (refined flour).
- Through experimentation, she discovered unique and healthy ideas for making healthy food.
How did Priyasha Saluja find Cinnamon’s kitchen?
- Priyasha Saluja documented her journey of healthy eating on an Instagram page, aiming to inspire others.
- The page garnered significant attention and a large following as she shared recipes and promoted nutritious eating habits.
- Through her interactions on the Instagram page, Saluja noticed a common desire among people to eat healthily.
- Recognizing the challenge many faced due to time constraints and lack of cooking skills, Saluja was inspired to launch her business venture, Cinnamon Kitchen.
- Priyasha Saluja started her business with 50,000.
- Cinnamon Kitchen quickly gained popularity, with people engaging with Saluja’s healthy food concept.
- Over time, Cinnamon Kitchen evolved from a small niche into a well-established brand.
What is Cinnamon Kitchen?
The Cinnamon Kitchen is India’s first 100% gluten-free, preservative-free, refined sugar-free, and flour-free plant-based D2C brand, which has now ventured into the retail and quick commerce space.
The journey of Cinnamon kitchen:-
Beginning with the Instagram page (2018)–
- The Cinnamon Kitchen initiative began in 2018 as an Instagram page featuring recipes, healthy eating tips, and lifestyle advice.
- Priyasha found that this page significantly enhanced her image and popularity.
- The positive response to the content served as a source of motivation for Priyasha in her career journey.
A small home kitchen(2019)–
- Priyasha realized that not everyone had the resources, time, and inclination to prepare these meals.
- This realization prompted Priyasha to start a small home kitchen.
- Priyasha started her home kitchen in September 2019.
- The small home kitchen began with a handmade logo and small batches made from a tiny corner in the room.
- The page started attracting a lot of organic celebrity following and extremely regular clients who kept coming back for the quality of products and unique offerings.
- In 2019 Cinnamon kitchen total cells was 1.4 lakh.
- In 2020-21 total celling was 12.5 lakh.
- in 2021-22 it was 25 lakh.
Cinnamon Kitchen in (2023)
- The Cinnamon Kitchen expanded into a full-scale commercial facility with over 25 employees.
- It formed prominent retail partnerships with Blinkit, LeMarche, Amazon, and several community partnerships.
- The brand continues to grow rapidly and pledges to maintain its essence, remember its origins, and deliver only the best.
- In 2023 Cinnamon Kitchen’s total selling was 6 crore. the biggest jump in 1 year.
- From FY 2023-24 till September, Cinnamon Kitchen’s total selling is 1.3 crore.
Priyasha Saluja in Shark Tank:-
In the 2024 Shark Tank Season 3, Priyasha presented her business idea and healthy products, which received appreciation from the judges. Aman Gupta, the co-founder of Boat Company, offered an investment of ₹60 lakh for a 5% equity stake. Cinnamon Kitchen total valuation is 12 crore.